Artificial Lift Performance, ALP for short, approached TwoSheds to create a brand logo for their consultancy business.
ALP advise oil production companies how to be as productive and efficient as possible. How to squeeze every last drop out of an oil well if you will.
Our logo solution was to use the notion of finding the last drop of oil by hiding an oil drop in the negative space with the letterforms.
We went on to produce stationery and a concise 16 page brochure for ALP.
