• Branding
  • Website

A sub brand and website, Contamac

Contamac develops and manufactures the materials from which contact lenses are made.

Aware of its increasing role as an industry thought leader, Contamac wanted to develop a separate educational brand, Speciality Sight. This would be launched in tandem with a two-pronged website offering guidance to the public on how to recognise various eye conditions alongside a library of cutting-edge reference materials for the optometrists treating them.

Already its design agency of choice, Contamac commissioned TwoSheds to help it turn its idea into a reality. The resulting website is visually friendly and information rich, while also easy to navigate. Fully responsive (naturally), it includes a helpful, interactive diagram of the eye, while strong colours distinguish the sections of the site aimed at different users.