An already established and successful photographer of high-end luxury goods, Charlie Troman wanted his brand presence to better reflect his existing client base.
Impressed by his ability to extract the very best from often simple subject material, TwoSheds suggested a design concept based around the pinhole camera. We designed a new logotype, based on pinhole patterns, and used it to create a logo. We then extended the theme to all print assets by laser cutting the logotype from each item. The business card, for example, was produced on rubberised coated paper stock with screen printed text and laser cut logo. The result had to appeal to designers and be something they might wish to hold on to. The effect was both pin sharp and eye-catching – perfect subliminal messaging for a photographer!
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